Blog
Businesses today strive to succeed through provision of their products and services to their customers. Yet some businesses end up failing or going in a completely different direction because they try to satisfy every single person who walks through the door. Sometimes it helps to identify who ISN’T your customer before trying to land the sale. Here, I share a few ideas that might help with that thinking process.
Self-reflective practices are often the key to making meaningful decisions in your business or about your next career step. Here, I provide illustration of how self-reflective practices can help through a personal account of how regular writing has allowed me align my own identity with my career, ensuring that I am consistently "where I wanted to be by now", doing "what I intended to be doing by now".
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