business

The customer who ISN'T your customer

The customer who ISN'T your customer

Businesses today strive to succeed through provision of their products and services to their customers. Yet some businesses end up failing or going in a completely different direction because they try to satisfy every single person who walks through the door. Sometimes it helps to identify who ISN’T your customer before trying to land the sale. Here, I share a few ideas that might help with that thinking process.

Let your emotions work for you

Let your emotions work for you

Why are emotions suppressed in the workplace? Or, more importantly, why is that even necessary when there are ways to embrace and grow the workplace by becoming more emotionally literate? Here, we explore ways to access and understand emotions in the workplace and use them to build trust and psychological safety at work.