What does it feel like when your identity as an LGBTIQ+ person works in an organisation that may not be supportive of their identity? Let’s talk about what can happen and look at the first few steps that organisations big and small can take to improve LGBTIQ+ diversity and inclusion.
I Care, but I Don't Care
The customer who ISN'T your customer
Businesses today strive to succeed through provision of their products and services to their customers. Yet some businesses end up failing or going in a completely different direction because they try to satisfy every single person who walks through the door. Sometimes it helps to identify who ISN’T your customer before trying to land the sale. Here, I share a few ideas that might help with that thinking process.